The label you use could be holding you back.

“If you want to be taken seriously as a business, start by talking like one.” - Mahmood Reza

Newsletter

Hi Reader

You know those awkward moments when someone asks what you do, and you hesitate…

“Well, I’m sort of self-employed” or “It’s a charity, really”

… and before you know it, they’ve already filed you under not a real business?

Yeah, we’ve all been there.

Here’s what really matters 👉 how you describe your work shapes how others perceive its value. And if you're still leading with “freelancer” or “charity” before talking about the impact you make, you might be putting yourself in a smaller box than you deserve.

RETHINKING WHAT BUSINESS MEANS

It’s not about VAT registration, employees, or a boardroom table.

It’s about the risks you take, the services you deliver, and the change you bring to your audience or community.

PODCAST SPOTLIGHT: HOW DO YOU DESCRIBE YOUR BUSINESS

In this week’s episode of From Creative Passion to Profit, I challenge some of the common perceptions (and misperceptions) of what makes a 'real' business and show you why that thinking is often outdated.

HOW DO YOU DESCRIBE YOUR BUSINESS

I dig into what really matters when you’re talking about your business.

Listen Now

READY TO BE DISCOVERED?

The aim is to always get your art in front of more eyes, right? So, listing your work on platforms like the Find an Artist directory is a smart move. It helps you get discovered, connect with buyers, and grow your network.

👉 List Your Art Today

ART-RELATED ONLINE FINDS

A handy guide to 10 free art galleries in London - perfect if you’re looking to enjoy world-class art without spending a penny.

Music sessions for little ones (ages 0-4) are back at The Art House this June, thanks to National Lottery funding.

A new inclusive musical theatre school is opening in Salisbury this September, welcoming children of all abilities, including those with special educational needs and disabilities.

YOUR NEXT MOVE

What’s the first thing you say when someone asks about your work? Go ahead, practice your business-first version this week.

And if you’re feeling brave, share it in the Numbers Knowhow Community and tag us in the group. We’d love to hear how you describe the real value of what you do.